Analysis of the trap chain co-KA.docVIP

 PAGE \* MERGEFORMAT 6 Analysis of the trap chain co-KA By the chain of high-margin profit model and market price war in the flame, we found that many brands of industrial products on the shelves by the first third, four-bit shift to the lower display display position, and then to disappear, and even shelf brand products on display at the exhibition and there is a more explosive paste, write a “special” word. In many brands in the industry sales report, we also found that data analysis: sales account for most of the ratio in the third terminal, while in the second terminal - the proportion of very small pharmacy chain, a brand based on 2009 industry hundred years of chain list, analyze the contribution of hundred of their products is only 3.8%. “Non-brand varieties sold as brand, brand varieties sold as junk,” such a phenomenon unique to the domestic brand of industrial enterprises of domestic headaches. “Mid-mission targets high-capacity on how big the market, after all, drugs like FMCG ! need to come from sales of new tasks to fill it? “- a brand’s sales director, the case of industrial language. Ever since, many brands of industrial enterprises started to re-emphasis on the sales channels of Chain Drug Stores and on the basis of the original OTC sector established a new department - KA Department. hope to re-establishment of this sector in line, second-tier cities establish a brand image, increase sales and thus on the basis of a “bad money drive out good money” response. The establishment of the Ministry of KA both the brand or chain drugstore industry is undoubtedly a good thing, but through our research found that their condition is not as we think that both sides happy, but most of the performance of stumbling: as in sales performance, brand industrial sales report, the contribution of Chain Drug Stores has not increased much, the same reaction in the chain’s financial statements, its gross profit and cash flow ratio also did not show higher growt