Analysis of Wilai audio myths.docVIP

 PAGE \* MERGEFORMAT 15 Analysis of Wilai audio myths A newly established enterprise, only less than a year, it has established a 1300 nationwide store (the same period the industry will not store more than 1000 companies more than three), and boarded the industry sales in the first three the name of the throne. From whatever point of view it looked like a myth, myth-maker is the audio sector out of a dark horse just Wilai. In fact, the audio industry in recent years has not been much better than how. Data show that China’s audio industry in recent years has been a downward trend in sales in 1999 reached 3.6 million units sold component systems, but after three years, had fallen to 3.4 million units;, according to CCID Consulting’s data, audio industry in 2002 years, there actually a negative growth of 22.8%. In the audio industry, the overall decline in sales against the backdrop of Wilai was rapidly enter into the industry, the top three to become China’s audio market, the fastest growing brand. What factors have led to its rise? Winning Strategy ‘Wilai’s success, first of all thanks to the success of corporate strategy. ‘Wilai Sound executive director and CEO Yao auspicious say so. Known as China’s first professional manager to leave the Vantage Yao Ji-Qing, before audio industry had done a thorough investigation. The survey found that: audio industry is an industry with long-term growth; industry is large enough, the annual capacity of almost total market of 100 million can do a large scale; industry competition intensity is not, no oligopoly in the market; possess a certain degree of technical barriers. Market prospects bright prospects. Helm Wilai later, Yao auspicious first thing to do is to set a Wilai’s development strategy: three years into the industry, the top three, five years, the industry leading brand. YAO Ji-Qing sure that this goal has its own lung power. In fact, 10 years ago, gas appliance industries, as today’s audio industry, the br