Apparent negative effects of blind expansion of home appliance chain giant hit customs shop tide.docVIP

 PAGE \* MERGEFORMAT 10 Apparent negative effects of blind expansion of home appliance chain giant hit ‘customs shop tide’ Recently, the two major home appliance chain giant released the first half of 2009 showed a profit: Suning Appliance operating income grew 5.46%, reaching 27.334 billion yuan; and increase its performance a year earlier as high as 37.57%, increase its performance last year was still as high as 24.27%; Gome’s first-half operating income of 17.73% appeared in a dramatic decline, reduce to 20.463 billion yuan. Industry analysts said that the Soviet Union the two giants in 2009 semi-annual report reveals the home appliance chain industry in the face ‘closed shop tide’, slowdown, decreased customer loyalty, ‘more challenges than opportunities’, while further demonstrating through the 10 years of development, the baptism of a global economic recession two giant wave gradually mature and rational patterns of development forward. Giant home appliance chain store competition staged Guan Recently Gome and Suning have released the two giants ‘interim report’ and compared to the period already undergone significant changes. Among them, stores in the first half of Suning Appliance of New cities above the prefectural level 9, to open 75 new stores, but the replacement / close 40 stores operating efficiency poor (last year this figure was only 30, last year, only eight of them in the first half), the actual net increase of 35 stores; there is no case of purchase of stores, a total of 847 stores, chain stores area of 3.644 million square meters. ‘However, the company announced the beginning of high-profile this year to open 200 new stores as well as its Optional machine to enter the Hong Kong market plans, the use of rent, build, buy, and a variety of ways and open more stores high-quality strategy, apparently has not been very good to promote . ‘Industry analysts have said so. On the other hand, Gome The announcement showed that, as at the end of six