Aristocratic luxury brand marketing.docVIP

 PAGE \* MERGEFORMAT 9 Aristocratic luxury brand marketing Luxury in people’s minds, is always expensive, quality and quantity of scarce. In foreign countries, enjoy a luxury that is ‘rich’ symbol is a life of high-grade; while in China, people’s perception of luxury there is a gap, more of a right under the conspicuous luxury of psychological possession. Enter the Chinese market, the international luxury enterprises, which have the characteristics of the consumer, and homeopathy for marketing. At the same time, China’s domestic competition in the luxury goods is also growing, learning and innovation in marketing. Case study we found that luxury at home and abroad, they are by the high-end consumer psychology, and treat every customer as an aristocrat, and the high-noble and humane standards of service to provide quality services to consumers, they are not only ‘the luxury of s’ (the price is very high), is selling the concept and culture, the pursuit of the customer to bring a wonderful sense of supreme quality and perfect to enjoy, this is their key to the success of these luxury goods market factors. We are here to throw the luxury market in China, this practice is called ‘elite marketing’. Difficult to copy the noble descent ‘Extraordinary things that ordinary people should not sell. ‘The experts said that in reading the luxury marketing, luxury goods are mostly claiming that he is’ well-born’, promote the brand of noble descent. In Europe, a number of luxury goods is a family business Chupin, pay attention to heritage and descent, such as vodka. Another example is the United Kingdom Bentley talked about the top craftsmen hand-stitched leather seats, radar, the table has always claimed that it has a noble origin, and never worn surface. This argument can cause the total consumer brand associations, ‘to have such a long history, craft exquisite luxury, you can feel the name of the door after the noble temperament. ‘Sales on-site can always hear that. 2