B2C- throw away price war the concerns of the customer to find new advantages Cuikulaxiu.docVIP

 PAGE \* MERGEFORMAT 12 B2C: throw away price war the concerns of the customer to find new advantages Cuikulaxiu E-commerce is not a good example of binary Where the customer is said sales in the first half of 2010 exceeded 10 million, regardless of whether it is true, you do not envy, he should not be your role model. Although the legend behind the sales of one billion is a huge loss (aging admitted that , VANCL profit in order to achieve economies of scale, is the thing 11 years later, alone behind VANCL, Qiming Venture Partners, IDG, Ceyuan Ventures, SAIF these famous VC fans who knew the three-year 29,576 percent growth is inevitable. not on the “landed gentry to do market” nose, take money for time, which in the specific context in the success of a necessity. VANCL not quite short-lived fad, the money is one reason, even more crucial because the price is guaranteed! I believe that every customer if it is to profit, the moment we can achieve - as long as the advertising investment and fixed assets investment to stop using the stock of passenger flow, easy living. There is capital, not the quality of flawed, this does not guarantee success of any customer, any customer who is imitation abound, but few successful, the enterprise Zuohuo bigger, but also a little bit of luck, is the market opportunity. 2007,2008 VANCL fortune in the beginning, when about to fall apart from the PPG, and Taobao thousand pawns on outside vendors, the men really do not scale B2C brands. Supply is scarce, while demand, particularly consumer trusted, brand-oriented, large-scale, cost-effective network of men’s needs, but it is increasingly flourish. Imbalance between supply and demand will inevitably lead to a huge room for growth and liberal environment for competition, to seize the market gap, to give up profits, with money for time, quickly establish the brand effect and scale effect. Where the customer that “product + price” in the binary mode can be successful e-