Based on the service profit chain of hospital services in Marketing Analysis.docVIP

 PAGE \* MERGEFORMAT 18 Based on the service profit chain of hospital services in Marketing Analysis Abstract For the hospital, the patient’s loyalty was due to in-house staff to provide them with a quality service results. Hospitals to for the service profit chain, each link to find solutions to improve patient loyalty, and ultimately the hospital’s marketing objectives. 【Key Words】 service profit chain in patients with hospital marketing value Service Marketing time has come to upgrade service levels are the key to the hospital to obtain a competitive advantage. Service profit chain theory, the enterprise’s business objectives and customer loyalty, employee satisfaction and enterprise internal service quality linked to advocacy by improving the enterprise’s internal service quality, and fundamentally good service to find the hospital marketing solutions. In this paper, service profit chain theory, the study of hospital marketing responses to try to improve service marketing standards for hospitals to provide a new way of thinking. A service profit chain, the basic idea “Service Profit Chain” is a late 20th century, 90 by Heskett and other U.S. scholars put forward a description of the relationship between successful performance point of view, in a service organization, this point of view, fact-based, which will eventually growth and profitability to measure [1]. 1.1 The service profit chain theory’s basic view “service profit chain” that does not mean that the value of the price. High-value products and services can be high prices, may also be low prices. Customers receive the ultimate value in excess of the cost of service providers, which is profit condition. The realization of profits depends on the level of service prices, while the price is used to measure the value of the expected customer value. Between the value and cost of the “difference” represents a profit opportunity for service providers. Enterprise