Become a brand meteor rapid fall of the four root causes!.docVIP

 PAGE \* MERGEFORMAT 9 Become a brand meteor rapid fall of the four root causes! China in a short span of 20 years, there have been many short-lived brands Star: once in order to speed fast quick fame in the Chinese market, brand awareness to an unprecedented height, it is an eye;, but also in a very short time, such as the meteor-like fall of amazing, people extremely sorry. Many of them did good business, such as 3, Zhiqiang, sun rise, sun god and so on. The inner surface or sink to explore the root causes of these brands will help us operate reverse way of thinking to find the long-term support of the brand continued to grow, the fundamental driving force of sustainable management and thus many of today’s best-known brands, or play a role in warning, so as to really to achieve the internationalization of Chinese brands and healthy growth. The root causes of a huge advertising costs of the enormous pressure, dragged to his death Brands Zhiqiang brand is very famous Sichuan, a food brand, launched Zhiqiang walnut powder sold in many regions across the country, but Zhiqiang developed to a certain stage, a very unwise choice of the CCTV advertising chief and king of the standard, but the result is the amount of advertising costs actually exceeded the previous year’s sales, so take a big risk stationed in.! The end result is insolvent and was forced to declare bankruptcy! Great potential fall of a brand this way! Zhiqiang the failure to explore the brand, we found Zhiqiang selected walnut powder as its main product, is not impossible! We should say that the Bunao China’s huge market, both in the children’s groups, student groups or the older age groups, the walnut powder have a very large consumer groups. However, the market capacity is limited, and consumer groups are concentrated in the brain of the value of demand, not, as a general cleaning products, or the common rapid consumption of food, therefore, Zhiqiang performance in order to achieve the national e