Beyond the P amp;amp; G- shake Strategy.docVIP

 PAGE \* MERGEFORMAT 12 Beyond the P amp;amp; G: shake Strategy Quite a long period of time in the future, the Chinese daily chemical enterprises with a positive P amp;amp; G brand competition must learn to fundamentally shake the Procter amp;amp; Gamble in China’s strategic foundation, because only shake the foundation of its strategy to fundamentally change the competitive landscape will it be possible to create from the level of equal opportunity to compete. Chinese daily chemical enterprises currently achieved in the field in the local advantage is a completely tactical strategy and guideline results. Whether the terminal C-BONS Group, winning, or the Guangdong Daily Chemical Corps, cost leadership, whether it is based in Chongqing Olive creative or breakthrough Diaopai detergent category are only at the tactical level, a reminder to the Procter amp;amp; Gamble: Procter amp;amp; Gamble Company existence of such a company is also a tactical flaws, but P amp;amp; G in the face of these challenges are always near misses, P amp;amp; G is always in the ongoing competition to find the break through the blockade of China daily chemical enterprise competitive strategy approach, why is there such a kinds of short-lived victory? Because the Chinese daily chemical enterprises, and does not waver from the strategic basis of Procter amp;amp; Gamble, P amp;amp; G’s competition under the guidance of the strategy in a commanding position. Understanding and to find support for P amp;amp; G’s strategy, for the domestic Japanese enterprise beyond the P amp;amp; G has a pivotal role. Understanding of Procter amp;amp; Gamble China’s strategic P amp;amp; G’s China strategy is a very systematic, detailed a combination of boxing, any simple, very rarely dogmatic imitation of its essence. A series of seemingly simple strategy they formed a strategic combination of P amp;amp; G’s strategic advantage in the Chinese market. 1, ambitious goals and careful, changing organizational