Blog marketing the nature and measurement of.docVIP

 PAGE \* MERGEFORMAT 8 Blog marketing the nature and measurement of To China’s current 30 million blog (according to the latest statistics of the data CNNIC), which is a no brand can ignore the power. 30 million blog implies that it may rise to a storm of public opinion, if they can be used for me, it would be worth a try a new marketing tool. But the blog marketing also has a perplexing question, which is measured. Any of a marketing investment, are talk about return on investment (ROI) of the. Common traditional media advertising, the media ratings or circulation is a quantifiable return on investment. Such a quantification, finally can be measured as an arrival rate of the unit cost of thousands of people. This is the brand managers are most concerned about the number one. However, blog marketing, I have invested, what bought what? With a ‘very influential’ to answer, apparently pale that there are no convincing. Blog marketing must have a measurable way, otherwise, it will not be viable. To clear the measurement method, we first need to understand the nature of blog marketing, what is? Blog is the essence of marketing, public relations behavior of First, let us look at how the Internet world is constituted. Internet World consists of two parts. Part I: Organization of the control sites. These sites include the level of the portal, but also vertical professional website. They have one common feature: the existence of ‘gatekeeper’. Mode of operation of these sites, in fact, and traditional offline media, and there is no essential difference. Part II: There is no organization to control the site, which is a very stylish ‘Web2.0’ in the world. Blog, of course, is one of a very important part of it. BBS is also a matter of fact, especially some of the following medium-scale forum. Of such sites is characterized by UGC, which users generate content, users to publish content. In order to blog, for example, the interaction between the blog to respond to