Bonus Breakdown coupon redemption schemes hidden rules.docVIP

 PAGE \* MERGEFORMAT 9 Bonus Breakdown ‘coupon redemption schemes’ hidden rules Recently, the Soviet Union the two giants ‘coupons bickering’ has basically come to an end, ‘coupons promotional war’ is escalating. According to preliminary statistics, in March Suning Appliance has claimed in various places coupons issued has reached more than 100 million cumulative coupons; Gome already close to 80 million coupons. Coupons alleged violation? However, the appliance coupons are far from controversy subsided, but intensified. China From EMKT. Market Institute director Professor Li Dejun pointed out: ‘Is not disguise coupons promotional coupons, not businesses have the final say. In principle, but must meet the four criteria: first, the main players are not eligible for release; second, there is no limit to receive the main body; and third, there are limits to the use of rules conditions; Fourth, the use of limitation is 10 days or longer. ‘ LI De-jun that: According to China’s relevant laws and regulations in order to ‘face value (amount) ** yuan’, said the promotional coupons or coupons, coupons are the property of tokens the scope of the State Council and relevant ministries and repeated demands, banned irregularities. He pointed out: the issuance of promotional coupons business activities of the process, repeatedly breaking the above rules, the formation of ‘coupon redemption schemes’ hidden rules. For example: limit the use of a two-day, limited to the use of original price of goods, limited to a specific product to use, limit the use of a single piece of goods and non-cumulative, non-Keep the change and various provisions are not harmful to consumers, so that consumers fall into the ‘coupon redemption schemes trap’ practice, are suspected of contravening the above rules, seriously damaging the interests of consumers. LI De-jun promotion of individual businesses in the promotional coupon redemption schemes exaggerated, use coupon restrictions, such as breac