Branch marketing channel operating mode.docVIP

 PAGE \* MERGEFORMAT 14 Branch marketing channel operating mode Every company would like to be able to give full play to the competency of staff to gradually increase product sales in the local market, when integrated marketing channels is the most direct and effective manner. To be more specific description of the image problem, Wuhan Branch, as a typical case. TT the company’s marketing network all over the country into the Hubei market for almost 6 years. Before the year 2000, TT’s Wuhan Branch of the previous marketing manager for the completion of any sales targets are the focus for work to prevent the FALSIFYING little to do market-based work. Because of Wuhan is the hub of nine provinces and distributors of products is very sensitive to changes in selling prices, coupled with FALSIFYING factors that have led dealers profit margin is very small, the lack of enthusiasm for sales, product sales in the wholesale channel there has been no significant breakthrough. Therefore, the branch in order to achieve sustainable development, we must shift the focus of its sales operations in order to market-based system of work and the establishment of marketing channels. In this regard, in 2001, by market conditions and marketing problems before careful analysis of a new branch is determined to channel integration. However, due to the three major cities in Hubei, the quality of dealers, Ye Tai patterns and branch there exist differences in the proportion of inputs, the channel model of innovation is also no easy task. In view of this situation, branch lines need to use a amp;quot;different cities to adopt a different marketing channels,amp;quot; Integration and Innovation of the channel multi-mode terminal in Wuhan Direct, to cooperate in the distribution of Xiangfan, in Yichang, a regional agency, finally achieved full-year sales growth of 47% of the branches of the great victories. 1, Wuhan: Terminal Direct Although there is a small wholesaler in Wuhan, but its mo