Brand advertising language original - how remarkably refined accurate positioning toggle chord.docVIP

 PAGE \* MERGEFORMAT 9 Brand advertising language original - how remarkably refined accurate positioning toggle chord A few days ago to participate in a slogan collection activities in order to have a ‘fragrance Bagui’ reputation as a liquor brand as a creative advertising slogan. Even get two, he is pleased to vote to go. The reason to write here to share with you is actually want you for Fu Zheng, in order to create a common language to explore the idea of brand advertising. Since the marketing academia USP, brand image theory, positioning theory of masters such as the night sky in the ‘Venus’ like for us to illuminate the road ahead, when the essence of how these theories implement the actual marketing process, advertising creative China, becomes particularly important. In my opinion, the highest state of creative slogan is, ‘subtly convey the brand conception, accurate positioning the brand and toggle chord’, advertising language works to reach the pinnacle of the state, that is, ‘seems to have made it do not speak it, is both a communication and Also vivid ‘. Advertising session a classic case of telling us that we are not just selling steak, grilled steak instead issued a ‘Zizi sound’, the Zizi sound and attractive selling point is the steak of the Department, is the start of the selling points of consumption and purchase of real lies. Another example: ‘Dove’ chocolate, also said that the ‘silky feel’, so the taste was intoxicating, this is a classic Dove positioning. Thin products to, you will find, silky mouth feel is not just Dove chocolate, the mere description of product attributes and artistic expression, but also the brand connotation (in this case as the leading brand of USP interpretation) penetrating the description and processing. Silky feeling, half refers to the taste, the other half is eating chocolate when you have consumed a comprehensive sensory experience (including pleasure, emotions, enjoy the feeling of selfless spiritual dimension)