Brand also IMPACT.docVIP

 PAGE \* MERGEFORMAT 6 Brand also IMPACT In recent years, in China, a popular football match-fixing phenomenon, football clubs fixing of matches, players fixing of matches, mainly for some short-term interests of collective and individual, but has hurt the interests of fans, resulting in a more serious consequences, lost fans, but also lose the market. Although the team is very strong, very high individual skill players, no fans, who go to appreciate and participate in, and ultimately the loss or clubs and players. Football case, business is also true of a corporate brand if I had a leave, it will lose not only the consumers, the market is more important is that there is no survival of this enterprise, let alone develop them. Clubs and players through the house in order, media publicity, the system specification, change the minds of the adverse effects of the fans, After all, there is a seat in the hearts of the fans indelible position. But the companies are not so lucky, when you lose the brand to consumers and markets, in order to re-establish the brand value and may the more difficult. In reality we already have such a case; a well-known brands, from the brilliant sliding into recession, but after five years, they have not been a strong competitor to defeat, but defeat at its own hands. The company entered in 1994 in Yunnan, from several hundred thousand to do a few million, spent three years, can be difficult for the experienced, mid-September 1997, they bottled water market during the low season, with firm determination and an unprecedented investment in and fully mobilize the enthusiasm for the promotion of authorized dealers, large regulatory touch, a strong Distribution work in high-frequency strong advertising support to carry out a very impressive. For the following year’s market will be fully started, set the foundation pad. End of the year, all in Yunnan Province alone the main four special dealer order amount had exceeded 3 million yuan, bottle