Boss- What kind of marketing you need to CEOs-.docVIP

 PAGE \* MERGEFORMAT 4 Boss: What kind of marketing you need to CEOs? The development of enterprises is always inseparable from the marketing, we look at some of the developing maturity of the company, its marketing efforts will take many forms, through a number of development stage, but in general, an enterprise marketing efforts confined to the following three stages : 1, entrepreneurs, marketing stages: An enterprise can survive and develop must be able to make the basic value chain benign operation, that is, to have a normal production, sales cycle, the initial stage of the enterprise must be able to promote the company’s founder and the basic cycle of normal, that is, enterprises founder of the opportunity to be able to find an effective and complete it, so that businesses can form a basic operation of an effective economic organization, in order to lay the foundation for the future growth of the company. 2, inertial-based marketing stages: As small companies continue to grow, they inevitably turn to inertia marketing stage, at this stage, the performance is basically a monthly forecast, the marketing department has begun to carry out various functions: The company began marketing, customer services, basic functions such as market analysis, brand awareness has been strengthened, compared to the small companies, has made great progress, but a well-functioning than those companies, there is still a sizeable gap. Generally speaking, at this stage, there is not a very advanced company with some very specialized marketing tools, but not necessarily to achieve the desired results. 3, the Co-ordinated marketing stages: The improvement of the company’s various marketing functions, and can not be the maximization of corporate marketing to benefit from, so companies began to seek co-operation with the entire marketing process, improve efficiency, companies from a focus on products to pay attention to customer needs; that integrate marketing communication; str