Brand Competitiveness and analysis model.docVIP

 PAGE \* MERGEFORMAT 19 Brand Competitiveness and analysis model Abstract: The increasing competition in the market reflects the competitiveness of the brand, brand competitiveness of enterprises through the implementation of brand strategy, integrated self-control resources to enable the product or service better and faster than the competition to meet market demand, thereby enhancing access to over ability of profit. Only of brand competitiveness performance of internal factors and external market factors, competitive analysis to establish the brand model. Keywords:: brand competitiveness; analysis model; brand One, of the problem Consumption and individual consumption in the emotional market environment, the main advantage for the competitive advantages of brand competition. Competitive practice tells us that the brand competitive in a sense, determine the survival and development. Superior brand not only for high added value, but also allows enterprises to obtain the relative market dominance. homogenization of the product more and more serious era of corporate brand market position by increasing market and brand value to their products or services obtained in the homogenization of the market share of customers knowledge, recognition and acceptance of, and then in the minds of customers to establish a “good” brand image, so as to corporate management and the fierce competition to create the driving force. Therefore, the company has only attention and build brand competitiveness in order to meet the needs of enterprise development.  Competition in a country’s comprehensive national strength is mainly reflected the competitiveness of enterprises, China’s overall international competitiveness of enterprises does not rank, business awareness and management of modern brand management methods can not be compared with the world-famous companies, the lack of true international businesses brand. However, many enterprises have not deeply underst