Brand culture and corporate culture and effective graft.docVIP

 PAGE \* MERGEFORMAT 9 Brand culture and corporate culture and effective graft Management concepts can be described as an endless stream, brand culture is the talk about the industry are more recent concept. Brand culture and corporate culture has a ‘culture’. For an enterprise, the brand and culture for the enterprises have an equally important role. This is not just between the two companies both inside and outside of the image display, but also is a huge intangible assets of enterprises. The success of a brand is not one that simply relies on the outstanding performance, but rather depends on the level of an enterprise’s comprehensive embodiment of ‘the highest state of brand development is to deliver a kind of brand culture, This can become a corporate consolidation barrier-free expression of a great value. If for enterprises, the enterprise to the consumer psychology of feelings and psychological identity, that is, the brand is called brand connotations of culture, or that he was linked psychological needs of consumers and businesses a platform, is the highest stage of brand building is intended to enable consumers to in the consumer products and services, to produce a psychological and emotional sense of belonging, and the formation of brand loyalty. Enterprise culture is the formation of commonly observed values, the sum of beliefs and behavior, focusing on corporate values, corporate philosophy and behavior shaping, is the production and development of guiding ideology. Enterprise culture is internal, mainly in order to clear that the enterprise’s survival and development of guiding principles, and formed a set of values and ideas as the core of the system and normative system, in order to enhance enterprise management level, but an excellent corporate culture, not only to enterprise management helpful, also have a brand. Brand culture and corporate culture is a manifestation of culture, is a sub-cultural phenomenon. Corporate culture and brand cult