Brand Extension in cooperation with manufacturers of new trends in.docVIP

 PAGE \* MERGEFORMAT 15 Brand Extension in cooperation with manufacturers of new trends in Brand extension strategy is an integrated brand, multi-brand development strategy, from a certain perspective, but also an effective way to promote the vendors, and now the popular brands such as buyout, and OEM OEM business models are the basis for brand extension gradually formed, its distinctive feature is that we can optimize the product marketing division of labor, vendor-complementary advantages, so as to achieve market interests of the ‘win-win’. We can say that after all manufacturers to improve their market competitiveness of a good way! But the state of the art wine see China, many companies take the fork of this road! More than in the ‘brand extension’ lack of rationality, which was ‘the child more than the poor’, Shenzhe have to cut off ‘mother-child relationship’ can not be! ‘Brand extension extreme’ was once a lot of companies ‘labor pains’. Yesterday and Today Of course, we can not say: ‘If I had known this, why did’! After all, brand extension is also to make our wine industry for some years had been so brilliant. In the last century the late eighties early nineties, due to the rapid growth of market demand for liquor, some companies began to develop sub-brands to seize the market. Later, in the increasingly heated ‘white hot’, many of the foreign capital have thus been involved in wine industry ‘gold rush’, and some simply for convenience to the wine business ‘buy’ brands to operate, so that vendors for short-term interests of the share the same views! ‘Brand buyout’ business is also like gangbusters-like spread in various places, without being able to remotely connected with the business side of wine directly to Sichuan and other places to buy bulk wine back to bottling we sold, so the period, the brand extension of the most prevalent forms of most widely used. Wuliangye is the first buyout model using one of the brand, it is noted in the peak period