Brand experience marketing operation + the future of space.docVIP

 PAGE \* MERGEFORMAT 4 Brand experience marketing operation + the future of space 2008 economic crisis sweeping the globe, for many export-oriented food companies turn for the domestic market, in general, this is a business strategy to achieve the best selection of Phoenix Nirvana, but after nearly three years of operation of the market, many enterprises are facing many difficulties, In particular, many small and medium food enterprises in marketing and brand promotion into more effective low and slow open market that there is no small investment, quick, able to deduct the branding of the Road? The answer is yes . Younger-oriented snack foods, for example, I think “brand operation + experiential marketing” as a strategic choice to network marketing and network branding as a strategic operations, will be able to boost brand awareness very rapidly. Internet marketing strategy and launched a lot of tactical combinations. Now start to start on that note, I hope to point, and serve as a catalyst to fast-selling industry colleagues for help. 1 needed to build enterprise-based online marketing platform to be set up with the general business e-commerce website features free online shopping mall and brand Taobao Mall. Possible to design a series of exclusive online sales for individual products, so as with the traditional line price system under channel conflict. 2 channel segments, the “net sales” as an important marketing channel for enterprises, would be classified as “special channel.” Into a small, almost no costs associated channel, while also weakening the geographical restrictions of product marketing. 3 does not meet the demand marketing platform designed for a different price system. “Online prices are lower than offline prices,” is the basic principle. Great efforts to develop the dealer network would be divided into three categories online sales platform to collaborate. One for the “sophist”, “excellent”, “Dangdang” etc. based purchase and distribu