Brand extension of the channel construction of.docVIP

 PAGE \* MERGEFORMAT 3 Brand extension of the channel construction of In the brand extension process, the channel should not be underestimated, the channel is perfect and mature product line directly affect the ability to quickly into the market. Well, IT enterprises in the process of brand extension, how should the sales channels, construction and management, so that its own brand in the market battle for a more competitive? Professional channels: surface Of new products into the market the most direct and most effective way is often to use the original channel partner resources. However, just relying on the original channel can not completely open up the market, the reason is: on the one hand, although the long-term development of the existing channels already have a certain scale, with a relatively perfect marketing network, can directly drive the sales of new products, but the As new products in the technology, service on a number of special requirements, while the old channel has been suffering from the original product line, can not be devoting more manpower and material resources to the promotion of new products; the other hand, even though the original channel has a a wide range of users to resources, but if the original channel sales of products and new products belong to different areas, then the user does not face the same, it is difficult to meet the new product promotion strategies. Thus, in the use of existing channels at the same time, the establishment of channels for new products, the professional imperative. New products, special thanks to the professional channel management, professional services approach to enhancing the communication with users and manufacturers, but also for enterprises in the new field of brand extension to provide strong support. However, in the building of the professional channel, the channel mode choice is a major key to marketing strategy. The face of various distribution, agency, direct marketing and other model