Brand feelings.docVIP

 PAGE \* MERGEFORMAT 7 Brand feelings Today’s China, the brand has become a very fashionable term, which is opening up a market economy system and the increasingly competitive market brought about results. A person, a product, an enterprise, a city or even a country, if you can not form a strong brand, it is difficult to achieve competitive advantage. What is the brand? Brand is the consumer products business production of the product container for a full range of complex feelings. The container filled with a lot of things, there are product quality, features, corporate image, service quality, business concept, business affinity, etc., which includes all aspects of macro and micro businesses to form a consumer products businesses and subtle sense of depth. Brand is a commodity differentiated symbols. This symbol so that consumers associations are specific and beautiful, it can allow consumers to trust and be able to generate desire to buy. Brands such as people, must be on a personality, that is differentiated, otherwise, the brand difficult to cause consumers to pay attention. Of course, this differentiation should be a grade, there are attractive differentiation. The brand is not only external symbols, such as packaging, trademarks, logo and so on. Brand should not have used the value of concepts such as corporate culture, should be a high degree of content and form a perfect unity. The brand is based on quality, but the quality of products comparable to the performance of the brand in the market is often a huge disparity. Many of China’s brand of beer is not the owner of numerous trademark beer posted items not actually have their own products! If you do not look at trade mark, you can not distinguish Coca-Cola and Cola. Aside from the professional connoisseur, there are several products out of consumers Wuliangye, Jiannanchun, Luzhou, five-star learning the difference between wine? The time has come If there is no brand names, consumers simply do no