Brand Focus- Enterprise should be based Awakening.docVIP

 PAGE \* MERGEFORMAT 6 Brand Focus: Enterprise should be based Awakening In the ‘Ad Herald’ magazine, CCTV advertising department, Communication University of China School of Journalism and Communication, ‘Sales amp;amp; Marketing’ magazine, ‘operator’ magazine’s 2004-2005 Annual Awards Ceremony of China’s advertising Fengyun Bang Development Summit Forum on China’s advertising , I listened to a unified, general manager Mr. Li Jia petrochemical short a few minutes to speak, very well. And Mengniu is similar to the unity of lubricating oil as a private enterprise adoption of the event marketing tools, integration of resources, focus media, with a high concentration of differentiated way, somehow becomes the dominant market segment has become the automotive lubricants market NO.1. According to a new market research agency biological survey data show that the authority of a unified followed by Shell Lubricants. Mobil after the two international brands, ranked the most competitive Chinese market, the brand lubricants No. 3, last year sales of 2.41 billion in sales this year expected to reach 3.0 billion. This suggests that a unified lubricating oil has not only some well-known brands are behind them, and even the well-known international brands BP, Castrol, etc. have also been falling behind in the fierce competition in the next wind. The reason, in the end what is know-how and shortcuts to make it stand out less than two years time, and eventually Swordsman do? Please listen to Mr. Li Jia is to say: the beginning of a unified market, the layout of lubricating oil, the first taken into account is that in this piece of automotive lubricants users to quickly occupy the mental resources, which is more realistic comparison with competitors, We are all aspects of the industrial lubricants market, international brands do not have the strength to compete, whether it is money, resources, brand, or personnel structure. So, we should analyze the situation, and avoid weakne