Brand of cultural marketing.docVIP

 PAGE \* MERGEFORMAT 9 Brand of ‘cultural marketing’ In the domestic marketing industry, ‘marketing’ and ‘events’ two key words are always associated together. However, more and more businesses are seeking to ‘cultural’ and ‘marketing’ two key words docking, and the way of cultural marketing to spread the brand. Culture is the core of the brand DNA Speaking of brands, in addition to a simple trademark symbol, we give it meaning is too much, even though they are based on content of the thinking that drives invisible to consumers nervous. But as brand management and communicators, we nee