Brand over-extension.docVIP

 PAGE \* MERGEFORMAT 12 Brand over-extension Moderate brand products can be extended to make the new transmission has been the product quality assurance. It should be noted, however, is the brand extension can not be excessive. Levi Strauss clothing company once made the brand extension to a custom high-end suit series; crispy cream donut maker Krispy Kreme has also developed a low-sugar donut Dona; BAK Battery, Inc. has tried to produce perfume; Colgate-Palmolive Company has also developed the kitchen products Kitchen Entr Ju s. Enterprises in brand extension, it is easy the wrong dir