Brand personality- the brands core values.docVIP

 PAGE \* MERGEFORMAT 11 Brand personality: the brand’s core values Enterprises are continuing to strengthen brand awareness, brand issues have been raised up a strategic height. Corporate brand building also achieved certain results, a group of quite competitive brand has achieved some dominance, but we should also see that enterprises in brand building in the deficiencies. One called ‘vigilance brand hollow’ thought-provoking. This paper analyzes the status of China’s home appliance brand, pointed out that: Although the Chinese home appliance brand awareness has reached a certain height