Brand to create the big four mental barriers.docVIP

 PAGE \* MERGEFORMAT 8 Brand to create the ‘big four’ mental barriers Through years of study found on many small and medium enterprises, domestic enterprises owners and managers in the process of creating the brand there are several erroneous concept is a serious obstacle to brand development, specifically in the following four aspects for multi. Emphasis on equity, light brand; emphasis on research and development, light marketing; heavy advertising, light OTC rate; emphasis on diversification, light focus. 1, heavy assets, Light brand Factories, cars, equipment, raw materials, approv