Brand Strategys Economic Thinking.docVIP

 PAGE \* MERGEFORMAT 7 Brand Strategy’s Economic Thinking First, the meaning of the brand Advertising guru David Ogilvy #8226; that “brand is a complex symbol, it is the brand attributes, name, packaging, pricing, history, reputation, advertising the invisible combined. The brand is also the impression that consumers use products.” Brands allows consumers to identify and evaluate different vendors, the quality of work marks the vendor, but also its market reputation and future earnings of the carrier. brand within the enterprise system design is an important way of externality can have