China Beauty Franchise Development Status.docVIP

 PAGE \* MERGEFORMAT 9 China Beauty Franchise Development Status Beauty industry in the domestic development of the past 20 years, it can be said to form from the concept has undergone drastic changes, according to relevant agencies to statistics, today’s China has become the largest international beauty industry the fastest growing piece of ‘feng shui treasure land’, 2006 Beauty consumer spending is close to 5 billion U.S. dollars artifacts, or just look at the number of beauty salons all over the streets of large and small, will be able to see the industry’s ‘prosperous’ scene, a large part of which is by joining the opening of the shop, could be set aside This bustling open the veil of what we have seen is the bleak beauty of the operating state, according to relevant agencies to statistics, domestic cosmetic sector there are about 150 million, in this closed and opened in each year accounted for one third of the number of stores more than one-third can only be maintained, while less than a third of the beauty institutions to make money, I think this figure for any one industry, is amazing, and his metabolism is so fast, non-general the industry can, and also, is such an industry, the status quo, why this Yetai of franchising can be the cause of the swing? Thin taste, beauty really is a rather special industry ... ... Due to ignorance, so join - China Beauty franchisees, sorrow Due to the special nature of beauty, coupled with so-called ‘professional line of’ the ideological restraints, almost no chain of beauty salons from consumers remember the brand, even though there are some so-called ‘foresight’ to commence the CCTV it is only the poor publicity In order to win customers for more than just joining a few, very few stand to the end consumer to do publicity on the basis of cognition, such a result, even if a certain brand to join the so-called number of them, but it is only directed at those who joined a Brand’s ‘fame’ to go, rather than ‘brand’, brand