China Dream, brand Dream, the brand#39;s mission.docVIP

 PAGE \* MERGEFORMAT 4 China Dream, brand Dream, the brand#39;s mission Chinese dream, dream brand A country’s level of development of the brand, to a large extent reflects the level of their country’s economic strength .2013 released in interbrand Best Global Brands list, the top seven apple, Google, coca-cola, IBM, Microsoft, GE and McDonald’s are from the United States, while China Brand No one hundred finalists. General Secretary Xi Jinping to achieve the great rejuvenation of the Chinese nation, ‘China Dream’ has far-reaching implications, but there is no doubt that to achieve economic power ‘China Dream’, it must seize the most important part - brand power. Achieve ‘China Dream, brand Dream’ is a Chinese enterprise, brand marketing people shared responsibility, and most proud of the glorious mission. Of course, this is not an easy path to take. Brands must learn to think independently In the book market, we can easily find work in many Chinese brand experts, but we are rarely able to find independent-minded works. Bluntly, the majority of brands on the market can only be regarded as marketing books is Case histories, stories, copy case, one concept, evasive. China’s marketing people, brand people, advertising people, planners, it is the lack of ability to think independently and awareness. We need to redefine things too much. In the above branding and marketing this thing, we can go learn, absorb, digest, but we have to learn to redefine, rather than blindly ism, if only imitation and plagiarism I ask how do Learring technology to the barbarians it? Long-term vision to make the brand Chenming Paper, the Chinese toothpaste, small nurse, Tai Po, South Corfu, Robust, golden monkey, Chongqing Brewery, United States that mask, Little Sheep, Ding These are national brands in recent years, the list of foreign acquisitions shocking. Brand strategy, marketing, there are tactics, but even the best strategy and tactics, we can not ensure that the