China saw the United States to send customer segmentation.docVIP

 PAGE \* MERGEFORMAT 16 China saw the United States to send customer segmentation Week article said: ‘Pulte abandoned the traditional method of customer segmentation, from the life cycle and ability to pay two dimensions, confirmed the new standards for customer segmentation, and it includes 11 categories of customers: first time home buyers, perennial people who work flow, single people work DINK families, double the work of DINK families, couples with infants, single-parent families, mature families, rich and mature families, empty-nest households, older singles, active elderly people. ‘ Studied the sociology of ‘people’s life-cycle’ concept into the market positioning and customer segmentation, has been very common in some areas, such as the insurance industry, it is insurance designed to cover a ‘from cradle to grave’ life of the whole process. 2002 study of customer relationship management, financial industry, I have visited the city to Wenzhou YUAN Bank governor, when he was just starting to explore the customer life cycle, effective customer segmentation. ‘From the person just born for insurance companies on the launch of his product, baby, when a suitable insurance, the children went to school there after the new insurance for him, in the human life cycle, there will be suitable for every stage of introduction of insurance, our bank should also proceed from the customer’s life cycle to study the customer at every stage is characterized by what what his preferences for the different needs of customers, providing different products and services. Let’s start with static information of customers to start with and then by the client managers to add dynamic information, constantly be improved. ‘ A careful analysis of the 11 categories of the United States Pulte customer segmentation, we can it be summarized into two categories: the first major category of customers on an individual as a unit, including first time home buyers who work year round flow of pe