China Chinese big-anxiety.docVIP

 PAGE \* MERGEFORMAT 6 China Chinese big-anxiety “Li Ning, who repeated passive Every once in different sectors of the Chinese enterprises will always occur to some of the integrity of the “crisis”. Due to the diversity and multi-level nature of the market, China’s market environment, the level of consumption, consumer attitudes, channels change too fast, this phenomenon may be nothing unusual. Normal Chinese companies in the same industry, constantly repeated passive such as binary stars, from years ago, up to now, Li Ning, Anta. See Li Ning, the company plans to come up with 300 million for recovery from the hands of dealers inventory and inventory liquidation sales revenue accounted for 15% of the proportion of income last year, I once lamented: if not a problem, it must be marketing management problems. What I wonder is Li Ning understanding and arrangements for the factory shop. Due to the good results of the Li Ning factory shop operation, the average single-store monthly water reached 40 million, higher than Li Ning discount stores and stores it accordingly finds factory store is the most efficient one store formats. “Li Ning” or even, more importantly, the value of the factory store is to help maintain the brand, and no the factory store previously-price stores perennial discount promotions, brand building is not conducive. With the Clearance channels become an important part of the entire channel structure, Li Ning insisted that the number of competition should form a “factory stores, discount stores, benign development mode. Regular-priced store brand management” To this end, Li Ning to continue to increase the number of factory stores . I predict: 1. Factory store will be about the future development of “Li Ning, who largely. 2. Factory store quickly from the main business is the surplus or overstocked products, over-season products, mainly engaged in the factory shop products - specifically the supply of the product to the facto