China corporate planning 7 sins.docVIP

 PAGE \* MERGEFORMAT 13 China corporate planning ‘7 sins’ To help businesses succeed, why are not satisfied with business planning company? Now enterprises are to be successful, choose the right outside the brain is essential. But we have seen as a set of data -- * 85% of businesses had sought planning of the company’s services, but only 4% achieved the expected results; * 58% of companies expressed satisfaction with the planning proposal submitted by the company, but in the implementation of three months later, this proportion dropped to 6%; * 36% of business owners angrily said: paying them hundreds of thousands, bought back a lot of text images, the Executive will find that these things are all a bunch of waste paper; * Beijing a well-known enterprises in the industry, to have great expectations of a liver drug market, has planned three well-known domestic companies, half a year later, the boss at the shareholders meeting declared: ‘If the future obtain other planning company, I put his hand to the chop down! ‘ Through investigation we found that the company’s satisfactory business plan is low, the root causes of dissatisfaction is not planning to achieve the desired objectives. Why did not achieve the desired results, do not achieve the desired results where the source to see business planning consulting firms are not satisfied where we might recognize that China is planning the company has the following ‘seven deadly sins’. 1, the first sin: marketing system and communication system partition. Planning things out is very dogmatic, that reason is, but the spread of sexually poor, enabling customers to request a consultation to plan the company would also ask advertising companies, had to find planning company, your clients want to spend ‘a money’ to do ‘two money ‘thing; but did not expect customers to a professional marketing consulting firm ground that only a program-oriented text’ horizontal ‘, to spend’ a money ‘only to get a’ half-cent money ‘