China Corporate Communication 7 Mistakes.docVIP

 PAGE \* MERGEFORMAT 5 China Corporate Communication 7 Mistakes Because I often met with companies, some of the ideas on the enterprise has been constantly in-depth understanding of. The more knowledge the more that is currently in China doing marketing From EMKT., the most urgent task is to error correction. Because companies will always have some idea of a natural born, that is, erroneous understanding of these ideas do not conform to objective market, thus resulting in a wrong or bring bad results. Know about these errors can be more targeted for business services. Myth # 1: Heavy Light Communication Products Have seen a few bosses have been meeting every day to emphasize the importance of the product, the factory engaged in a special R amp;amp; D department, every day in the design of new products. Pay attention to product, of course is a good thing, but they are the boss but because of the product, while the spread of the problem is not cold. For example, a large number of inputs brands are represented brands such as Fujian, nose, thinking that they are too stupid, too aggressive, but we did not do so. The reason why heavy products, light transmission, is rooted in their hearts there is such a view: ‘The best products will be able to occupy the major markets. ‘Is really the case? If the best product will be able to occupy the market, then the delicious blend oil should beat Arowana brand and become the big winner on the market. You will say that you heard of delicious brand blend oil? It right. I have never said that. Because they focus only on products do not pay attention to communication, so he did not make it, including us, the consumers mind. Myth # 2: Communication is the communication industry Foshan in Foshan ceramic enterprises attached great importance to the spread of the spread of the ceramic base headquarters; Zhongshan, Zhongshan, the lighting industry will focus on the spread of the spread of exhibition; on an annual 3,9 furniture exhi