Chinas clothing no brand!.docVIP

 PAGE \* MERGEFORMAT 13 China’s clothing no brand! This is not alarmist talk! From the high standards and strict requirements to examine China’s clothing did not really sense a strong brand, a century-old store is still in the initial stage of shaping the brand. More competitive and international clothing brands in the world’s top 100 brands have seven short-listed clothing brand. The Chinese apparel that only two ‘care’ into the top 100 brands in China, Chinese clothing brand is not strong is an indisputable fact. 1, the brand accumulation time is short Chinese clothing brand originated in the reform and opening up, with brand awareness in the mid-to late 80s of last century, forming the brand boom in the mid-to late 90s of last century. That is the history of Chinese clothing brand also 20 in the coming year. Contrast, the growth of the world’s apparel brands have been more than 100 years. World’s top ten clothing brands, almost all produced in the last century, 50 years ago. Similarly, our garment industry, supporting a more limited history: Occupational Models from 1988 began to rise; China National Garment Association, founded in 1991; clothing shorter history of professional media, most recently I have just been invited to participate in ‘apparel Times’ and’ China Fashion Weekly ‘tenth anniversary celebration. The so-called ‘training needs of three generations of an aristocratic, cultured gentleman needs a second-generation’. Advanced stage of industrial development as the ‘brand’, it is the consumers ‘religion’, there is no time for accumulation and content of the load, there is no sermon stories, achievements can not be a real brand. Second, the core values of the brand positioning fuzzy Why do customers buy our clothing? Is a style? Fabric? Process? Are also not! Customers can choose a particular brand clothing is the real motivation to get to meet their psychological needs of the value, not just the physical function of clothing. The brand’s co