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- 2017-05-02 发布于北京
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外贸老鸟小结跟进客户技巧
外贸老鸟总结跟进客户技巧??
很多外贸从业人员可能都有这样的经历:及时回复了买家询盘,但似乎总是“石沉大海”,这是为什么呢?是邮件内容太多无针对性?内容太少买家没兴趣?还是我们的英语水平需要再提高?
我们可以想象,买家通过Made-in-C寻找感兴趣的中国供应商时,往往不会只针对一位会员发送询盘,如何才能让买家继续回复我们?跟进买家,把握询盘实战技巧非常重要! 以“Plush?Toy毛绒玩具”为例,我们列举了一些询盘跟进实例,供会员朋友们参考!一、买家询盘为泛问所有产品: 询盘格式通常如下: We?are?interested?in?all?your?products,?could?you?please?send?us?more?information?and?samples?about?your?products?and?price?list? 可参考如下模板回复:Dear?Sir/?Madam,Thanks?for?your?inquiry?at?Made-in-C.We?are?professional?supplier?for?plush?toys?at?competitive?price,?located?in?Nanjing?City,?Jiangsu?Province.?Here?is?the?attachment?with?some?pictures?of?our?products?that?may?suit?your?requirements,?for?more,?please?check?our?website,?and?select?the?products?that?youre?interested?in.We?have?great?interest?in?developing?business?with?you,?should?you?have?any?inquiries?or?comments,?we?would?be?glad?to?talk?in?details?through?MSN:XXX?\?mails?or?any?way?you?like.?(附件内容可挑选一些公司主打产品) 客户泛泛咨询时,往往真实购买意图一般,除非其正好需要/感兴趣您现在的产品或您挑选出的主打产品。对能给予继续回复的客户应继续重点追踪,没有回复的客户则可以考虑不必花费大量时间追踪。二、买家询盘为针对公司具体产品发的询价:? 此类询价目标性较强,真实有效性较高,需重点跟进。已经根据买家询盘内容做出了具体回复,并同时报了价格,但买家没有再发邮件过来。 建议可发以下类似邮件提醒买家:Dear?Sir/?Madam,?Good?morning!?For?several?days?no?news?from?you,?my?friend.?Now?I?am?writing?for?reminding?you?about?our?offer?for?item?of?XXX?dated?XXX?according?to?your?relative?inquiry?at?Made- in- C.?Have?yo HYPERLINK /u-ipz08bzc
u?got?(or?checked)?the?prices?or?not???Any?comments?by?return?will?be?much?appreciated.?(可 根据客户要求的产品加上自己产品的特 色)It?will?be?our?big?pleasure?if?we?have?opportunities?to?be?on?service?of?you?in?near?future.?Looking?forward?to?your?prompt?response. (可将第一次发给客户的邮件内容附在邮件下方以提醒买家第一次邮件回复内容。) 若过段时间,买家还是没有回复邮件,建议可再发如下类似邮件再次追踪:Dear?Sir/?Madam,How?are?you??Hope?everything?is?ok?with?you?all?along.?Now?I?am?writing?for?keeping?in?touch?with?you?for?further?business.?If?any?new?inquiry,?welcome?here?and?I?will?try?my?best?to?satisfy?you?well?with?competitive?prices?as?per?your?request.?By?the?way,?how?about?your?order?(
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