Chinese domestic brands sounded the culture of speculation in Horn.docVIP

Chinese domestic brands sounded the culture of speculation in Horn.doc

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 PAGE \* MERGEFORMAT 10 Chinese domestic brands sounded the ‘culture of speculation’ in Horn Went home industry today, really difficult, international trade barriers guarded, foreign domestic brands Huige wanton invasion; domestic credit, real estate policy adjustments, market competition intensifies, the entire domestic industry, with internal and external, to describe the point is not in dire straits as before, the face of this situation, China’s domestic industries is flying times of adversity? ‘Cultural hype’ squandering gradually For charming eyes Since the beginning of the development of home brands, broadly experienced a price war, technological warfare, channels, war, the quality of war, advertising war, war service, every marketing mode of transformation, will be the rise of a number of enterprises, of course, there will be a number of companies followed the decline. Development today, China’s domestic brands have been winning the transition to the era of the brand, while the brand behind the rise is naturally dependent on the product and brand their own cultural background. Over the years, with the Exotic disseminated and popular culture, so that consumers tend to buy more foreign products, brands, because consumers have a tendency to pre-empt that foreign name or exotic that is a symbol of quality and taste, inner Most admired Western culture and lifestyle. In order to meet market demand, in order to win consumer preferences, domestic brands have begun to take a lot of household cultural marketing this way, technology fry technology, not technology, fried culture, all cultures speculation turns out to be the concept of ‘squandering gradually want to charming eye ‘, a variety of’ foreign names’ like a snow filled the blur our vision, post minimalism, neo-classical, post-modernism, the new doctrine and so endless luxury. In fact, this was not to blame our vendors worshiper of foreign things, because the product of Western culture once they are mark

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