Chinese enterprises how far away from the extravagant profits.docVIP

 PAGE \* MERGEFORMAT 7 Chinese enterprises how far away from the extravagant profits My customers do Yunjin products, the boss is very troublesome, and evaluate their own carrying golden rice bowl to beg for food. Brocade as Chinese silk king, is fully equipped to build luxury qualifications, but they do come out of the product was consumers getting the cold shoulder, the truly rich do not buy their products. Conversely, if they made Yunjin “fair average quality” to sell, businesses do not make money. because woven Yunjincheng is a difficult job, a training discipline weavers day only weave about 5 cm, can be imagined, how high their costs. I think like this “underachievement” embarrassment is very common in Chinese enterprises, many companies are facing a “hands treasure but can not sell on price” confused. Far, in addition to Maotai, Panda cigarettes , China may not have a true sense of the “luxury” brand. Well, in the end is why? Chinese enterprises the ability to create a “luxury” brand? Exactly how to create a “luxury” brand? Here, I combine my years of consulting experience On their own views. Why the lack of a “luxury” brand? Rolex, LV, Zegna, Chanel, Gucci, Prada, Armani, Cartier, Di Funi, Lancome, Dior, Hermes, Dunhill, Burberry, Hennessy, Montblanc, Bentley, Rolls-Royce ... Those familiar with the “luxury” brand, unknowingly into the major cities of China, many people flaunt identity, individuality, on behalf of successful tool. Especially in the high-end business occasions, we were surprised to find that these brands seem to everywhere and become the party of “luxury”. However, we have lamented a “party”, why are foreign brands? Why so few see the shadow of the Chinese brands? Observed by the author, at least the following three reasons: 1, the late start of China’s market economy. China and the United States and Europe compared to the relatively late development of market economy, the relatively short time since the shift from a pla