Chinese enterprises most in need of planning a lack of planning and the most.doc

 PAGE \* MERGEFORMAT 4 Chinese enterprises most in need of planning a lack of planning and the most We are at a most in need of marketing, planning and most lack of marketing planning era. It is the need to come from the increasingly fierce market competition and changing market demand, it is the lack of professional marketing knowledge in our universities planning courses, bookstore shelves and corporate practice, operation is still blank. At present, the domestic market, many industries have been a seller’s market to a buyer’s market, peer companies and similar industry enterprises has become increasingly fierce market competition. Therefore, how the limited market capacity of the industry to expand or remain in a relatively large market share, is placed in each of our businesses and entrepreneurs to face reality. Evaluation of a business strengths and weaknesses of the key criteria, no doubt is the ultimate marketing performance (sales, market share, profits, reputation) and high or low, while the level of sales performance also depends on the strength of the size of the enterprise marketing. In addition to corporate marketing power with hard resources (equipment, financial, etc.) the strength, but also includes (and the country’s most lacking) Enterprise soft-power resources. Resources, an important embodiment of soft power is its sense of modern marketing, marketing planning, execution strength. The marketing planning and implementation capacity depends on the level of whether a company has a well-grounded, experienced, creative thinking and practical hard-working marketing management, marketing, human resources planning. At the same time, more and more foreign companies entering the China market continue to perform in a another successful marketing campaign; and the domestic, such as Jianlibao, the sun god, Wahaha, today, Stone, Lenovo, and other successful marketing giant demonstration effect, Jalan have yet to master the most domestic marketing plan