Chinese health wine market difficulties and Marketing Outlet.docVIP

 PAGE \* MERGEFORMAT 12 Chinese health wine market difficulties and Marketing Outlet In recent years, the concept of low-carbon eco-friendly rendering of green, people’s health needs and concerns are increasing; in the high consumption levels of support, the pursuit of a healthy way too diverse. Health wine as a state certified with the efficacy of daily consumer goods, health care, but also to gradually integrate into people’s lives. Currently, the domestic health wine industry is rapid development, has become the following liquor, wine and beer after the domestic wine market, the fourth largest market. 2012 national health wine industry can be described in full swing, April, Fen Group issued a proclamation declaring invest 2.4 billion yuan expansion project health wine; September, Moutai, Wuliangye Group, Shandong Jingzhi have also layout health wine market. However promising health wine market than just wine enterprises, many well-known pharmaceutical companies have begun to test the water, the river Group officially launched at the end of health wine products; well Qingdao Guofeng Pharmaceutical, Guangzhou Pharmaceutical Group, that medicine, etc., are expressed on different occasions to begin to build health wine brand. What is more, even do real estate development Health Group also get involved in the field of health wine. However, health wine industry has been in a situation of cohabitation, the problem of raw materials, advocacy issues, the product itself such a great impact on the development and growth of the industry. 2013 occupied the domestic dominance of alcohol consumption liquor industry suffered an overall decline, ‘Prohibition,’ the whole industry sales freeze. Plus liquor frequent security incidents, which can give consumers healthy health wine, it is definitely a great market opportunity for development. So, how to better domestic liquor seize this opportunity to develop it? Chinese health wine in the future where is it? Health