Chinese furniture enterprises do not need to brand.docVIP

 PAGE \* MERGEFORMAT 6 Chinese furniture enterprises do not need to brand Subject to 08 the depth of the financial impact of the tsunami, many Chinese furniture industry has begun to focus on brand building, and constantly increase the intensity of the corresponding budget and investments, star endorsements, CCTV advertising, national large-scale promotion of a common feature generous, and would definitely think that the brand is businesses to win consumer trust and grab market share and through the crisis and critical juncture of the important magic weapon. For the furniture industry, the brand really is the business time of deep crisis and the plight of ‘straw’? Really necessary to Deal or No Deal and flowers make great efforts to brand building and communication do? This requires us to rational thinking and to examine the role of the brand for the furniture industry. Have had experience in buying furniture, you will be aware, when we entered a furniture store and the store, when we first moved often throughout the furniture shop and a store’s overall style, or luxury, or noble, or fashion, or simple , or fine, or purity ... ... and often at this time that our subconscious has not yet appeared ‘Heroes Your Name’ - concerned about the brand what it is, our minds have already started the first ‘self-inquiry’ from its price and quality aspects of the problem. This shows that consumers often do not pay attention to when buying furniture, furniture brands, but will further consider its quality, price and style and so on. That is what led consumers to buy furniture, furniture brands do not pay attention to it? This is mainly because the furniture is a traditional technique of low-tech products, its main body and the core component - wood or processed plate, its R amp;amp; D, production process, for consumers, no strangers to and ‘mystery’, it will in terms of experience and subconsciously makes the consumers feel that there is not much of the furniture the ‘blin