Chinese home appliance brand of Asian Marketing International Speed.docVIP

 PAGE \* MERGEFORMAT 11 Chinese home appliance brand of Asian Marketing International Speed “In the highly anticipated next event in the Asian Games came to an end, a household electrical appliance enterprises a new round of international brands has quietly unveiled the journey.” Recently, with the successful closing of the Guangzhou Asian Games, TCL and other event marketing partners will come to an end. Looking back just 15 days of the event, TCL Multimedia sales company in China, a marketing staff was quite emotion, TCL became the Asian Games since 2008, after the sponsor to pull a number of Asian marketing for two years, which is directly for the TCL in the highly competitive and marketing high degree of homogeneity of the end-market competition, to find a “ If sales technique “and” point of difference. “ Market watchers pointed out that the individual with the previous sponsor of different international events and domestic events, TCL as a sponsor of the Asian Games, the stage show can be obtained, return to rich resources, many, more critical is that this is a in “ house “event held in Guangzhou, China can pay the minimum cost maximum increase brand influence. It is in international expansion for the critical period of transition, the TCL, no doubt, a” mill gun training “a good opportunity. Popular sports marketing company I do not know since when, household electrical appliance enterprises in China of sports marketing for the heat has been a long time to flourish. In addition to sponsoring the Guangzhou Asian Games this year, TCL, as early as 2007, Changhong become China Table Tennis Duizhu sponsor and open a “Changhong together national sport ‘to the ball leveraging global’” as the theme, the sports marketing and terminal combination of a series of promotional activities. Today, Changhong, China’s table tennis team is still the sponsor’s brands with Changhong the world famous table tennis players in China market has been rapid amplification a