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Chinese distributor to grow 100 Q 100 A selection of (II)
Oriental Sheng Hu Shiming marketing consultants a teacher in August 2009 by the ‘new food’ was invited to answer some of the dealers questions. Oriental Sheng as the nation’s top advisory body to the dealer, the incisive point of view adopted by answering questions, unique perspectives and practical market moves by the majority of crack dealers at home. As follows on some of the typical questions and answers dealers to share with readers.
[Question 1]: Qingdao Ranhao Trade Co., Ltd. General Manager Wang Government
Manufacturers and merchants should be a unified interest groups, but in practice sometimes conflicts of interest would exist, such as support to manufacturers, wholesale prices for both the existence of counter-balance the contradictions, dealers to face such a problem The how to do, how to ensure that their own interests?
[Reply to one]: the East Sheng Hu Shiming, general manager of marketing consultants
The game between the manufacturers and distributors is an eternal theme. Business is war, the strong stronger and the weak weaker the more the outcome of the general will not change, but the strong rules of survival are strong, the weak have the weak skills of doing things. For large-scale distributors, this issues, although there are, but because of its size and network advantages in the game with the manufacturers, the benefits will certainly get far more than the small dealers; for small and medium sized distributors to that, to the cooperation with the manufacturers less vulnerable to, first of all need to strengthen the internal strength, to our own market, so as to realize the in-depth understanding of their business objectives and management ideas to be very clear, which is winning and manufacturers to get along prerequisite before a manufacturer can become a spokesman for their own markets and dealers, even if their business is small, will be favored by man
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