Chinese dairy industry in 2004 there anything else you recruit-.docVIP

 PAGE \* MERGEFORMAT 8 Chinese dairy industry in 2004 there anything else you recruit? 2003 Dairy enterprises, especially for the liquid milk business, it is definitely a big harvest of the year, is expected industry-wide growth rate of more than 30%, of which the growth rate of liquid milk is as high as 60%, industry output will be the first time 50 billion mark, leading firms such as Yili, Mengniu and other of its output value will exceed 50 billion, more to be proud of, with the same rapid growth in recent years, mobile phone, etc. The difference is that China’s dairy industry since the beginning holds the initiative in the domestic market, but gradually expelled from the market, foreign brands, looking around home, in fast moving consumer goods sector can have such achievements in the industry second to none! In order to achieve such excellent results, the domestic dairy industry had exhausted every means, from the promotion, advertising, channel to the standard King, Shenzhou marketing, nothing to do, overwhelming marketing campaign so that people have pocket binge drinking Meng, the market situation a good, the dairy enterprises also have announced next year’s marketing plan, mostly over 100% growth rate, speed, surprising. But from the perspective of historical development of mankind, in the past represent the past, the history, never a simple repetition of past success in future marketing routines as effective? This may not be, we have to analyze the success of routine dairy industry in the past. 1, and vigorously promote the importance of milk on the health of its most commonly used slogan is, ‘a glass of milk a strong nation’. This remark from the Japanese after the war, the reasons for the growth of average height. The Japanese did in the postwar average height increased by more than 10cm, the main reason is because the post-war Japan and the U.S. forces to improve the standard of living brought by the beef, mutton, bread and other structural chan