Chinese medicine- the phenomenon of perspective Zhongjing.docVIP

 PAGE \* MERGEFORMAT 12 Chinese medicine: the phenomenon of perspective Zhongjing Liu Wei Di Huang Wan is a Chinese medicine market, a typical representative of homogeneous competition: According to incomplete statistics, more than 1,600 pharmaceutical companies in nearly half of Liu Wei Di Huang Wan has the batch; in the market has sold more than 500 brands, so that a high degree of homogeneity of products, the homogenization of the market do it? 1. Liu Wei Di Huang Wan Market Liu Wei Di Huang Wan for kidney yin tonic representative of traditional Chinese medicine prescriptions, derived from the Jingguishenqi pill come from Rehmannia, Cornus, yams, Alismataceae, paeonol, Poria composed of six Chinese herbal medicines. Traditional Chinese medicine used in treating kidney yin inadequate, virtual fire caused by inflammation, dizziness, tinnitus, Yaoxisuanruan, night sweats, nocturnal emission, hand, foot and heart heat embolism. If Liu Wei Di Huang Wan to be a brief evaluation, it is ‘old’. But the old products, manufacturers have not been vigorously promoted education in, but he won a large market share. Only one county-level market, Jiangyin, Jiangsu, Liu Wei Di Huang Wan’s annual sales as high as nearly 300 million; the terminal in Shanghai, the survey found that sales of Liu Wei Di Huang Wan is very good, there may even be out of stock; in September 2003, the author in the Shandong to visit the terminal found that a small local pharmacies, a week went so far as to sell more than 40 boxes Liu Wei Di Huang Wan, which sold far more than even gynecological class lotion, suppository sales. Although there is no accurate data, but I believe that Liu Wei Di Huang Wan national annual sales estimated at 25 billion or so. In addition, feedback from the industry situation, the market capacity continues to expand. Such a large market, in the absence of manufacturers to promote a strong case, how could grow up to be so good? Analysis of down, there are following reas