Chinese New Year products how to do-.docVIP

 PAGE \* MERGEFORMAT 12 Chinese New Year products how to do? For the fast moving consumer goods manufacturers and distributors, the ‘year is the occasion of Spring’ (New Year) is indeed a very important meaning, because the Spring Festival is not only a product sales season, but also manufacturers experienced a year of ‘Shengjian Live boil ‘after an attempt to regain a tide, or to turn around the last time. Therefore, the period around the Spring Festival this particular purchase and consumption characteristics, local conditions, and the time to formulate product strategies, promotional strategies, thereby to seize this rare ‘golden season’, in order to earn one pours, all whether good or bad operating conditions of the manufacturers and distributors want to strive to achieve. But to achieve this critical moment in the Spring Festival, a real sense of the word from the ‘hard sell’ to ‘marketing’ then ‘win sales’ effective change, we must find the differences and innovative products, manufacturers and distributors of the product only operation to seek differentiation, the market mode of operation of continuous innovation, the product in order to have a good win pivot pin in order to better grasp the Spring Festival this favorable ‘fighter’, and thus lay the Spring Festival this battle, tug of war. For product differentiation and thus to build winning sales fulcrum, its essence is the product improvement and innovation through science and to find the unique selling point products to find the product distinguishes find product’s unique value proposition, and thus reasonable, and skillfully conducted the Spring Festival product insert bits, cutting out a win of their own product sales space, which alone lead the market ‘flair’, to obtain high profits from the products to achieve the ultimate strategic intentions manufacturers - to maximize sales, profit maximization. Product promotion clustered Many products in the Spring Festival, the reason why the performanc