Chinese New Year Examination wine price increases Who is the winner-.docVIP

 PAGE \* MERGEFORMAT 6 Chinese New Year ‘Examination’ wine price increases Who is the winner? Since the Wuliangye, Maotai, Jiannanchun price increases after the rise and decline of the wine price increases for almost 4 months time. There is no doubt that only the market prices in order to test the success or failure. However, until the Spring Festival, this behavior was really experiencing a price increase a ‘touchstone’. Survey shows that Chinese New Year market, Wuliangye, Maotai more expensive than brands such as greater volatility years ago, appeared far from reaching the market price of the factory requirements. If the market in Jinan, the new packaging Wuliangye the market price of 360 yuan from top to bottom; in Nanjing field, Wuliangye supermarket several times the retail price of ultra-large companies are basically in between 360-370 yuan, compared with year ago ratio, new packaging prices fell by about 30-50 yuan; and 53 ° of the terminal price of the five-star Maotai down 268 yuan, compared with some years ago, down 30 yuan. Also, years ago, the price of the new packaging that 116 yuan Wu Liang-chun, also the fate of the Lunar New Year period to 105. Jiannanchun prices were little changed and maintained at 140-150 yuan. Wuliangye: prices fall, sales Xian Zhang However, despite repeated prices, but does not affect the amount of Wuliangye the walk. Such as sugar, tobacco and alcohol Ltd. Jiangsu Jin Hanqing, general manager, said that in the Spring Festival period, the company’s focus on sales growth of more than 30% Wuliangye than in previous years, profit growth is not small. In his view, from a sales point of view, it should be said early Wuliangye implemented price increases for packaging strategy was relatively successful, ‘2004 years, Wuliangye will continue to maintain a good trend, at least we should be done in Jiangsu market ‘. It is noteworthy that during this period, many dealers in the hands of the new packaging Wuliangye with the old