Chinese paint market status dialysis.docVIP

 PAGE \* MERGEFORMAT 8 Chinese paint market status dialysis Chinese paint industry is a different from other building materials industry specific industry, paint industry as a whole generally low level of marketing. Market operations, methods and rules of the game is different from ceramics, wood flooring, hardware, lamps, plates up to have the makings of similar, but in China’s vast market, the paint company has its own unique side. Parody The basic characteristics of China’s paint companies is ‘a child born of a few, all of them grab anything to eat’, so enterprises are small, weak brand, product type and performance similar to identical business models and advertising campaigns, resulting in large number of domestic paint companies means of competition mainly on price, rebates, slander others, chaos and other original level. The low level of Chinese paint market, low in a variety of similarities and a variety of ‘parody’, the concrete expression in China, imitating foreign countries, small factories to imitate big business. Since the state legislature and Dulux launch of ‘triple play’ and ‘Observing’, the overnight, China has almost all of the architectural paint manufacturers have a ‘triple play’, ‘Observing’ and even ‘Liuhe Yi’ and ‘wooden Paint’ features all the same, just from ‘Dulux’ their names derived from the various types of ‘disability’ to countless, is an imitation of, or walking a fine line, only the firms themselves know. Around double the market to distribute publicity materials, well-known brands and miscellaneous brands of information content is very similar, especially the Wood promotional materials, in addition to product structure, performance characteristics and precautions are strikingly similar, the creative expression, language, expressions are also very close, as manufacturers of different brands of the same product promotion, the whole is ‘a comprehensive copy’, very save trouble, anyway, the Chinese consumer is still a better fo