Chinese retail pharmacy presence cosmeceutical products a pharmacy owner Amoy treasure.docVIP

 PAGE \* MERGEFORMAT 13 Chinese retail pharmacy presence cosmeceutical products a pharmacy owner Amoy treasure In recent years, as pharmaceutical companies continue to increase, many retail pharmacies in China faced enormous pressure and challenges, different products, competition, low profit margins, quality issues, the traditional retail pharmacy channel is to break the routine operation of the molding, many pharmacies more and more difficult to see the drugs boss, the boss optimistic about the drug drugstore makeup and health products, but for health care products in the domestic market is already mature, while in the country, the rise of drug store market, has become an hot trend, health care product margins better than the drug store products, drug and cosmetic products as many of today’s retail pharmacies or pharmacy chains to consider to be the first choice. Since the foreign drug and cosmetic brand L’Oreal Group Vichy launched into the Chinese market after the success of “drug store” concept after years of market discipline and promotion in the Chinese market gradually formed a familiar word of mouth, followed by La Roche-Posay, Ya Yang, Yi Quan and other European and American drug store brand awareness increasing, in the Chinese market, these European and American drug store brand has been firmly established by the Chinese consumer recognition and high praise, this time, the Chinese drug store market is This produced. According to the report are familiar to the U.S. drug store sales every year for 10 billion dollars, Japan with 16,000 drug stores, drug and cosmetic products in which sales of more than two-thirds of China’s drug store market in recent years has been maintained 10% to 20% annual growth rate, market research data show that this year, China’s total drug store sales expected to reach 48 billion yuan. In Chinese medicine the press learned that China’s growing chain of more and more pharmaceutical companies, continued presence of Chain D