Chinese tea culture and marketing go from here.docVIP

 PAGE \* MERGEFORMAT 13 Chinese tea culture and marketing go from here Tea industry revival, It is learned that Mr. Ye is a master of marketing for the last eight horses tea industry to do the planning, and marketing cutting-edge Leader Kun is also the source for the lake Nanxiang days Tea Industry Co., Ltd. to do marketing, as the industry, coupled with recent and Tea Industry have also been contacted, would like to talk about some of their own views. Chinese tea culture and the status of marketing Chinese tea will have a last name unknown A few years ago a British financial journalist wrote an article ‘70000 China lost to a Lipton tea factory’: ‘China a year tea sales in less than an even Lipton’s annual sales’, after the popular online word’ no surname famous Chinese tea - Chinese tea is only geographic brand names, there is no tea, the brand name ‘. China Tea surname unknown why? Tea, Chinese tea industry will do when the species, rather than when the brand to do. Variety is shared, we can use, such as Zhejiang and production of Longjing tea varieties can be crowned Longjing’s name. The brand is exclusive, is an important symbol other business segments. A certain region of the tea companies have in promoting the benefits of a local tea variety has always been the culture of Chinese tea market are basically based on the point, based on common species common culture and are not very good to publicize his own unique tea advantage. Which culminated in the Localization features of Chinese tea obvious homogenization serious Chinese tea will have a last name unknown. Antique tea do? Contemporary Chinese market, all kinds of tea, whether it is around the tea, such as West Lake Longjing tea, Tie Guan Yin, Huangshan Mao Feng, Mao Jian tea, etc., or even unknown number of small local public goods, tea, from the name, content, selling point , packaging, display the ads, are installed antiques, loaded connotations. But the tea is antique do? Antiques on behal