Chinese wine culture marketing models to explore.docVIP

 PAGE \* MERGEFORMAT 14 Chinese wine culture marketing models to explore The business meet guests, family occasions, such as drinking and gift products and services consumption, more and more consumers will choose wine as their goals. Through the analysis of consumer psychology, consumer purchases can be said that the reasons are vastly different. But the study of its deep-seated reasons, in order to enjoy leisure or health-oriented consumer purchase of the entire process, the wine buyer or end-consumers are in fact pursuing issues such as fashion, successful or healthy mental demands of implementation. Accompanying the process of wine consumption is an ‘elegant’ or ‘the pursuit of an elegant’ consumer culture. Modern marketing theory also requires businesses of all acts to consumer demand as the center. Therefore, the wine industry in terms of how effectively the ‘elegant culture’ and to achieve in the market through the marketing chain as they are unavoidable topic. Article from many aspects of marketing communication to start trying to build a corporate culture of wine marketing strategy framework platform for study and reference. Advertising ‘A good wine, from Teana’, mysterious and full of shocking us into the advertising slogan of a unique fascination for strange world. In the Shangri-La sects, Tibetan advertising strategy, businesses will be there in the heart of the Shangri-la (Shangri-La is in English the ‘Shangri-la, Shangri-La’ transliteration of) life, yearning for the re-mining and refining, by giving the product concept of the local culture to promote a certain extent, consumers can use of ‘sects, Tibetan Shangri-La’ and ‘ideal life’ to achieve docking. ‘Legend of the quality of a hundred years Zhangyu’, as the Chinese wine market with the most cultural heritage of the brand ─ ─ Changyu is the ‘wine is Chen Xiang’ and its own centuries-old highly creative encapsulated in this short period of eight Among Chinese characters, so that consumption