Chinese wine market the terminal report (on).docVIP

 PAGE \* MERGEFORMAT 39 Chinese wine market the terminal report (on) China’s wine market mainly include wine, beer, wine (wine), wine and other wine varieties, wine drinking culture in China for centuries the crystallization of the most extensive influence, beer and wine are exotic, but in recent years, the market is also expanding very rapidly, fruit wine market impact is relatively small. Taking into account the interlinked nature of the terminal alcohol, in this paper, will be wine and beer consumption of the terminal as the main research subject. The first part of the wine market status of the terminal A wine marketing terminal basic types of As shown, in accordance with the nature of alcohol consumption, broken wine market can be divided into the terminal the first terminal and drink to buy the terminal, which mainly refers to the community to purchase the terminal end retail, commercial super-terminal, shops, wholesale terminals and special channels ( Group buy); drinking it mainly refers to the terminal end restaurants and night games end. 1, community retail shops: Sale of goods, mostly in the low-level. To store more than those who buy wine is to buy those that are popular and moderate price (public price) of the alcohol products. They are not a leader in consumer trends, but those who follow, or random factors and price buyers. 2, Shang Chao: Wine market, of all sizes and types of restaurants and supermarkets is the most important end markets, liquor business-to-end restaurants as much attention to this very large, are under a great deal of capital, to spend a lot of energy to tap this person a market, and all kinds of stores because of their consumers to buy goods there is a high degree of consumption of non-spot and dispersed, making the wine business is far below its attention to the importance attached to the hotel. In the operations of commercial ultra-dealers accounted for a large part of the agent system. To cities and towns ac